Demo Downloads & Frequently Asked Questions:
What makes AMT different from e-mail?
Automatic Message Tool works through the internet like email but is linked
to your patient's cell phone. The messages sent by you are not long and HAVE
to be read by your patients. Therefore, your message will be seen, if only for
a moment, but that is long enough to impress your image on your patient's mind.
AMT does not require your patient to go home, sit down, turn on their computer
(if they use one), get on the internet, go to their ISP, click onto their email
and scroll down to your message, click on and then read it. AMT is a cell phone
call messaging tool that sends your patients text messages (they read the message
on their cell phone) IT'S EASY!
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How
is AMT better and cheaper than newsletters?
Let's face it. Why do we send Newsletters? Because, it's a way to keep our
name in front of our patients, improve our image, increase referrals, increase
utilization and sales and educate. Newsletters work great when they are not,
or don't appear to be "canned". Unfortunately, they are very expensive
to copy and mail, with the average cost being about $ 1.50 per piece. That cost
can be reduced if you write it yourself, copy it yourself, fold it, stuff it,
address and lick the envelope, affix the stamp and take it to the post office
to mail. If you added up true cost with all the labor, it's a lot more. AND,
you get the chance to get your name in front of your patients once. IF, and
that's a BIG IF, they actually open it and read it. With AMT, a message from
you is sent automatically FOUR TIMES A MONTH with a 95% chance of being read.
HEALTH ALERTS, HEALTH DEALS, CLINIC NEWS, HOLIDAY GREETINGS, etc. can be regular
features that your patients look forward to AND do not have to sit down to read
in their busy schedule. The HEALTH ALERT message has your phone number if they
want to call to get the full story. AMT is the perfect marketing tool for today's
society-on-the-go! AND the cost is about $ 00.01 (that's one cent) per message
(based on a patient base of 250)! Your name gets in front of your patients at
least 4 times per month (without being pushy & your patients actually like
it), you become "The expert" with Health Alerts, your image is enhanced
and your patients feel like they are "IN" on what's happening in your
office. Your relationship with your patients becomes stronger with improved
and more frequent communication.
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How
can AMT increase referrals?
Personal referrals are the "lifeblood" of a chiropractic practice.
It is a well known and time-tested fact that 20% of your patients refer 80%
of your new patients. That 20% are the patients who like to talk about their
doctor and the rest of their lives. These are the patients who are enthusiastic
about YOU! Well, just imagine how much more enthusiastic they will be when you
keep in touch and you are on their minds even more! You'll be the topic of conversation
a whole lot more and nearly everybody wants to go to a doctor that their friends
think is great! This takes a lot of fear out of their minds which means they
are "pre-sold" when they come in the first time. What's better?
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How
can AMT increase patient utilization?
How many times have you taken a case history and the patient relates they saw
a chiropractor before but they can't remember his/her name? This happens when
only as little as a few months have passed since they saw this other D.C. Why
is that? Does this patient have a very poor memory or is it because the other
chiropractor didn't impress them? It's neither usually. It's because the other
chiropractor didn't develop a deep enough relationship. There was no lasting
"bonding" that took place! When your patients get reminded you exist,
their attention gets put on the problem they came into you for in the first
place. If they are told about other health issues that can be helped with chiropractic
care they usually know of someone who may be suffering from that condition.
Like David Singer has said, "you make them a commando for chiropractic!"
The text message "HEALTH ALERT" from you gives them the opportunity
to learn about some problem that you, their doctor has a solution for. "HEALTH
DEAL" gives them a reason to call your office. "Holiday Greetings"
and "HAPPY BIRTHDAY"(on their actual birthday) makes them feel warm
and fuzzy about you and reminds them about YOU being there for THEM! Patients
will come for care MORE to the doctor they feel CARES more about THEM! Look
at all the advertisements hospitals are running now. Isn't the message, "WE
CARE" about you, your family's and community's health care needs? Well,
there you go!
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How
can AMT make me the health care expert?
"HEALTH ALERTS" are text messages that alert your patients to some
concern you have about the environment or situations that they should know about.
Such as, "CARCINOGENS FOUND IN EVRYDAY HYGIENE PRODUCTS""-CALL
FOR INFO-333-3333(your office phone) or "SCHOOL BACKPACKS CAUSING SERIOUS
SPINAL INJURY" When they call or come into the office, you offer to email,
fax or give them the information. YOU are the expert because you read medical
journals and research AND you are the one who knows what's going on. And, let's
face it doctor, it is your responsibility to keep your patients educated and
informed. If by chance, you can offer them a solution to these health concerns,
so much the better. After all YOU ARE THE EXPERT!
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How
can AMT improve my professional image?
When patients talk about you to friends and family it makes them proud to be
your patient IF you are unique! A unique doctor these days is one who finds
ways of communicating and educating their patients that is both effective and
efficient. AMT is the most effective and efficient communication tool you've
EVER seen! When a patient is telling a friend about some new health concern,
they are educating their friend. And when the friend asks," where did you
hear about that?", your patient will proudly respond," from my doctor.
Your professional image just went up 100 points BECAUSE MOST DOCTORS DO NOT
HAVE ANY TIME TO TALK TO THEIR PATIENTS! This says, YOU CARE!
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How
can AMT raise my patient's awareness about chiropractic?
If your patients are receiving REGULAR messages from you they will naturally
be exposed to more of you and guess who knows about chiropractic? YOU! The "HEALTH
ALERT" message can be geared toward nothing BUT Chiropractic if you'd like.
ChiroTools provides one "HEALTH ALERT" text per month that is cutting-edge
copy. Topics that are in the news or soon will be are the ones we provide monthly.
If you want something different that you feel is more important for your patients
to know, by all means use what you want. Keep in mind, whatever you alert your
patients to regarding health, it is coming from you, therefore, it will raise
their awareness of Chiropractic.
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